Case Study - Field Operations Management Software for Eldercare Startup

Overview

Naborforce is an elder tech company transforming the eldercare space by supporting independent older adults. Through their platform, they connect seniors to a community of members who are vetted and ready to lend a helping hand. This study delves into how Anovium helped Naborforce overcome challenges, covering the tech while their team achieved impressive growth.

Strategic Opportunities

Naborforce engaged Anovium during a pivotal scaling phase that required sophisticated technical solutions in three key areas:

• Operational Scale: Their growing national footprint demanded a multi-timezone scheduling system, enhanced service area management, and reliable cloud infrastructure to support their expanding client base.
• Operations Automation: Manual processes were consuming valuable leadership resources, requiring automation to streamline billing, scheduling, and service delivery management workflows.
• Data Intelligence: Leadership needed accessible, actionable data insights to guide expansion strategies, evaluate performance metrics, and identify operational efficiencies without technical bottlenecks.
• Data Silos: Critical business information was trapped in disconnected systems, limiting visibility and requiring technical expertise to access, creating bottlenecks for decision-making and planning.
• Platform Integration: Their ecosystem required seamless integration between backend systems, mobile applications, marketing infrastructure, and customer relationship management tools to deliver consistent experiences.

What we did

Anovium stepped with a comprehensive approach addressing immediate challenges while building strategic capabilities for future growth:

1. Seamless Transition We performed a seamless transition, gathering needed information during a limited time window from former resources as well as running our own system tests to ensure that Naborforce's operations continued without disruption.

2. Scheduling Engine Upgrade We executed a sophisticated overhaul of their scheduling engine — the core of their operation — enhancing it to support multi-timezone operations and more advanced service area definitions while maintaining system integrity throughout the transition.

3. Cross-Platform App Integration We picked up where another agency left off in developing their cross-platform application. We ensured the successful launch of the cross-platform mobile application, an important milestone for Naborforce. This also required upgrading their cloud infrastructure to ensure optimal performance and reliability under increased user demand.

4. Data Unification & Access We broke down data silos by implementing a Business Intelligence system that unified information across platforms, democratizing data access for non-technical memebers of the organization while empowering them to leverage operational insights without engineering dependencies.

In addition:

• Systems Integration: Our our team connected their platforms with critical business systems, such as synchronizing service area data with their marketing site and implementing bi-directional CRM integration to enhance customer relationship management.
• Strategic Technology Leadership: Our team filled the role of interim CTO for Naborforce, supporting them as they prepared for their Series A raise, including meeting with their eventual venture capital investors during due diligence.

Results and Impact

Our partnership with Naborforce delivered measurable business outcomes that positioned them for substantial growth and investment success.

Key achievements included:

• Unlocked Growth Opportunities: Enhanced scheduling capabilities and service area management created a more reliable foundation to support their growth plans.
• Leadership Focus: Digitized workflows freed up more time for their team to concentrate on strategic growth initiatives and customer relationships.
• Unified Data System: Breaking down data silos, moving towards a single source of truth across the organization, eliminating inconsistencies and enabling faster, more confident decision-making.
• Enhanced User Experience: Improved service availability verification and mobile application performance increased platform accessibility and reliability for both clients and their "Nabors".
• Series A Raise: Naborforce's team went on to raise a successful $9MM Series A, a testament to their growth in the eldercare market.

Technologies Used

Anovium entered a relationship with Naborforce at an exciting early stage, which can make for very dynamic technical demands. Our team delivered across a wide range of needs, covering solutions architecture to business intelligence. Our client appreciated our high-level thinking and personal approach while we solved problems, improved the technical foundation, and helped prepare their startup for their next stage of growth.